​Tourism Marketing Committee

The Tourism Marketing Committee (TMC) is comprised of up to 12 tourism industry members with substantial marketing experience and skills related to tourism.

They are tasked with making recommendations on behalf of industry to the Department of Tourism & Culture on tourism strategies and plans regarding marketing, performance, product development, research and budgets; and to report to the Tourism Industry Association of the Yukon (TIA Yukon) Board of Directors.

Their crucial role provides the link between industry and government as both entities continue in this partnership to work towards continued development of a successful and sustainable tourism sector in Yukon.

In addition to scheduled meetings with the Department of Tourism & Culture throughout the year, the TMC also participates in strategic planning sessions, providing an opportunity for members and government partners to brainstorm ideas and engage in dynamic planning for the future of tourism marketing for the territory.