The Product Development Partnership Program (PDPP) provides funding to organizations wanting to undertake a tourism development initiative.
Who can apply?
Organizations looking to undertake a project with a tourism focus may apply, including:
- tourism organizations
- First Nation governments and development corporations
- community associations
- community-endorsed festivals and events.
Note: Two or more organizations can partner on a project.
What are the program's goals?
- Improve the quality and delivery of Yukon’s tourism products to maximize visitor satisfaction.
- Grow year-round destination tourism in all regions.
- Grow tourism products and experiences that respond to market demands and visitor expectations.
What are the program's objectives?
- Increase industry knowledge and capacity amongst Yukon tourism stakeholders.
- Provide relevant tourism outreach services to all tourism regions in Yukon.
- Share and inform tourism businesses and service providers on best practices, standards and codes of ethics.
- Raise awareness of market demand, tourism trends and tourism product development opportunities for Yukon’s tourism businesses and attractions.
- Contribute towards the development of new tourism products and experiences that are in demand, relevant, and suitable for Yukon’s domestic and international tourists.
How much funding can I apply for?
The PDPP will fund your organization up to $25,000/year for one or multiple projects.
- Your project must start and end in the same fiscal year (April 1 to March 31)
- You must be able to provide 10% equity (5% cash, 5% in-kind). You may not use other Yukon government funding as equity.
- Your organization must be in good standing with Yukon Corporate Affairs
- If your project is eligible for other funding, it may not be eligible for the PDPP.
How do I apply?
Before starting your application contact the product development officer at 867-667-8723 or firstname.lastname@example.org.
- Download and review the application form
What are some examples of eligible projects?
Niche product-development projects, such as:
- Scenic-drives development, Aboriginal tourism, festivals and events with a focus on sustainability and tourist engagement.
Research and development, such as:
- The development of standards and best practices for Yukon tourism products and services.
- Research into new or existing tourism trends.
- Market research to identify tourism development opportunities.
Tourism workshops and presentations, such as:
- The development and/or delivery of tourism workshops that build capacity in the tourism industry.
- Presentations by tourism experts that inspire industry development and create awareness of tourism opportunities and trends.