Product Development Partnership Program (PDPP)

The Product Development Partnership Program (PDPP) provides funding to organizations wanting to undertake a tourism development initiative.

Who can apply?

Organizations looking to undertake a project with a tourism focus may apply, including:

  • tourism organizations
  • First Nation governments and development corporations
  • community associations
  • community-endorsed festivals and events.

Note: Two or more organizations can partner on a project.

What are the program's goals?

  • Improve the quality and delivery of Yukon’s tourism products to maximize visitor satisfaction. 
  • Grow year-round destination tourism in all regions. 
  • Grow tourism products and experiences that respond to market demands and visitor expectations. 

What are the program's objectives?

  • Increase industry knowledge and capacity amongst Yukon tourism stakeholders. 
  • Provide relevant tourism outreach services to all tourism regions in Yukon. 
  • Share and inform tourism businesses and service providers on best practices, standards and codes of ethics. 
  • Raise awareness of market demand, tourism trends and tourism product development opportunities for Yukon’s tourism businesses and attractions. 
  • Contribute towards the development of new tourism products and experiences that are in demand, relevant, and suitable for Yukon’s domestic and international tourists. 


How much funding can I apply for?

The PDPP will fund your organization up to $25,000/year for one or multiple projects.


  • Your project must start and end in the same fiscal year (April 1 to March 31)
  • You must be able to provide 10% equity (5% cash, 5% in-kind). You may not use other Yukon government funding as equity.
  • Your organization must be in good standing with Yukon Corporate Affairs
  • If your project is eligible for other funding, it may not be eligible for the PDPP.

How do I apply?

Before starting your application contact the product development officer at 867-667-8723 or

What are some examples of eligible projects?

Niche product-development projects, such as:

  • Scenic-drives development, Aboriginal tourism, festivals and events with a focus on sustainability and tourist engagement.

Research and development, such as:

  • The development of standards and best practices for Yukon tourism products and services.
  • Research into new or existing tourism trends.
  • Market research to identify tourism development opportunities.

Tourism workshops and presentations, such as:

  • The development and/or delivery of tourism workshops that build capacity in the tourism industry.
  • Presentations by tourism experts that inspire industry development and create awareness of tourism opportunities and trends.