Use tourism and visitor research

Whether you are developing or promoting your business, product or community, it is important, in today's competitive travel market, to understand  Yukon's visitors.

With the following resources, you can learn more about how many people are visiting Yukon, where they travel from, the impact tourism has on our economy, and how to apply research to your business or community's marketing and product development initiatives.

Tourism statistics

Monthly and annual indicator reports of Yukon's tourism performance.

Market research and statistics​

​These reports can be used to help you evaluate and further develop your market, and better understand your visitors.

​Explorer Quotient (EQ)

​Learn about the Explorer Quotient, and why it is important for product development and marketing your community or business.

​Yukon Visitor Exit Survey

Find information about the 2017-18 Yukon Visitor Exit Survey as well as the results of the 2012/2013 Yukon Visitor Tracking Program.

Economic impact of tourism

Information on the economic impact of tourism in Yukon.

Contact information

Colleen Madore
Job title: 
Research Analyst
Industry Services
Office location: 
100 Hanson Street
Whitehorse, YT
Tourism and Culture
800-661-0408 x8408
Mailing address: 
P.O. Box 2703 (L-1)
Whitehorse, YT Y1A 2C6